Wavicle Insights, Opinions, Commentary, and More.

Here’s Why 2021 is Actually the First “Year of Customer Experience”

Over the past year, many companies realized that they needed a better way to readily access their customer data, easily understand the data, and use it to drive a better customer experience.

Five Critical Elements For Successful Customer Analytics

Learn the five elements - from strategy to execution - that are crucial to executing successful customer analytics projects.

Everything You Need to Know About Data & Analytics to Succeed in 2021

After last year, everyone is looking for ways to regain momentum or obtain a competitive edge.

What Happens When Insurers Turn to Data Analytics?

P&C Insurers must adopt data analytics to deliver the experience their customers expect.

What Happens When ERP Systems Talk? The Results are Remarkable.

Integrating multiple ERP systems into a scalable data platform led to better decisions and business results.

Compliance Data Management: the Case For Automating Data Preparation ( 1 of 2 )

Regulatory compliance is projected to cost global financial services companies $180.9 billion this year, most of which will be spent on labor costs. To use time and resources more efficiently...

Compliance Data Management: Data Preparation Saves Time and Money ( 2 of 2 )

By automating complex data ingestion and data quality development work for regulatory compliance data, financial institutions will reduce time and cost of compliance and improve...

Your Customers Like You, They Really, Really Like You

How to Achieve Customer 360: 3 Best Practices

Why Micro-Segmentation Matters in a Post-COVID World

If you are a brand marketer or member of a customer analytics team, you might already use micro-segmentation as a way to reach and engage your best customers efficiently.