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Superior text analytics drive superior business outcomes
Restaurants, retailers and other enterprises collect customer feedback from numerous data sources including satisfaction surveys, social listening, and online reviews.
ActiveInsight’s™ natural language processing (NLP) capabilities parses complex text comments into sub-comments to capture key information typically missed by most text analytics solutions.
So, you can be assured you are making the right decisions using the right data.
AI-driven sentiment analysis
ActiveInsights is an artificial intelligence (AI)-driven advanced text analytics and sentiment analysis solution that visualizes large volumes of integrated customer feedback data, uncovering key details often missed and letting companies focus on what matters: Turn feedback into action.
Case Study
World’s Largest QSR Improves Customer Satisfaction with Superior Voice of Customer Tool
A leading restaurant chain needed a robust, scalable voice of custom solution to collect, analyze and act on over 95,000 daily customer comments.
Wavicle partnered with AWS to help them capture all of their data, analyze it with over 80% accuracy using natural language processing, and provide insights in near real-time.
A single view for all your customer feedback
When customer data is analyzed separately by different customer feedback analysis tools, the outputs are siloed and disparate. This opens the door to potential misunderstandings around customer priorities and preferences. Best case, customers are willing to follow up with detailed feedback to help drive effective response. Worst case, they take their business elsewhere.
ActiveInsights integrates customer feedback data across channels, functions and geographies into a powerful cloud-based data warehouse and displays it in a clear dashboard.
Collect and aggregate millions of unstructured data points from surveys, social media, email, chat, and more in near-real time
Analyze customer comments accurately using advanced natural language processing
Identify opportunities to improve operations, enhance products, and build loyalty quickly
AWS Marketplace ActiveInsights User Guide
ActiveInsights is easy to deploy and use. Complete this form to receive our ActiveInsights User Guides to get started.
Accelerate your advanced voice of customer solution
We offer three bundled service offerings to set up and achieve value from ActiveInsights faster.
Quick-start
An install-and-configure solution that allows you to customize menu items and connect to a single source of feedback data and build ETL.
Custom Classification
We recommend topics and create templates for training and testing data to build a model based on client-provided data.
ActiveInsights for Tableau
We install Tableau with ActiveInsights and provide one week of training and customizations for you.
Tools to help you improve customer feedback analysis
Dig deeper with superior text analytics
When complex comments are processed as a whole, the results are less accurate than when parsed into sub-comments that contain unique sentiments and tones. Think of this generalized approach to customer analytics solutions like taking an average. If a user comment or review contains positive and negative feedback elements, the output of whole-comment processing is neutral.
ActiveInsights’ NLP capabilities take raw data from virtually any source and parses complex comments into sub-comments to capture key information typically missed. It then assigns sentiments matched to categories and themes that matter to your business.
Put simply, customer feedback intelligence is served – just as you need it.
Fewer clicks, better outcomes
Scan overall trends or dive into details in just a few clicks. Our easy-to-navigate visual dashboard empowers food industry marketers, leaders, and operators to turn high volumes of data into meaningful information that drives bottom-line results.
ActiveInsights improves the speed, completeness, and accuracy of customer feedback analysis up to 10x faster and 70% more accurately*, enabling insights teams to identify customer feedback trends in near real-time.
* Results are based on a specific client’s usage and may vary.
Giving voice to value
Customer experience analytics solutions are often called voice of customer tools, and with good reason. Given the on-demand, omnichannel nature of online interactions, it’s critical for companies to meet customers where they are, not where they want them to be.
Achieving this goal means more than discovering where customers are in their journey to conversion. It requires active listening on the part of companies to determine what’s driving customer interest, where they’re encountering issues, and how businesses can improve.
Text-based sentiment analysis forms the front line of this voice to value effort: With many customers now opting for email, text or social messaging over phone calls or in-person interactions, companies need a way to separate comments or concerns into their constituent parts and then identify areas that require improvement.
Advanced, accessible and AI-driven customer analytics tools from Wavicle make it possible for your brand to capture consumer data on demand, understand what users are really saying, and create customer context at scale.
AWS Resources
Guide
How do you transform unstructured data into customer insights? Start with a VoC program
case study
AWS-based text analytics solution helps global QSR improve customer satisfaction
blog
How to Achieve Customer 360: 3 Best Practices
AWS for Industries
AWS Travel and Hospitality Partner Conversations: Wavicle
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