ActiveInsights™: Turn customer feedback into action.

Superior text analytics drive superior business outcomes

Restaurants, retailers and other enterprises collect customer feedback from numerous data sources including satisfaction surveys, social listening, and online reviews.


ActiveInsight’s™ natural language processing (NLP) capabilities parses complex text comments into sub-comments to capture key information typically missed by most text analytics solutions.


So, you can be assured you are making the right decisions using the right data.


Book a demoExplore in AWS Marketplace

Voice of Customer

AI-driven sentiment analysis

ActiveInsights is an artificial intelligence (AI)-driven advanced text analytics and sentiment analysis solution that visualizes large volumes of integrated customer feedback data, uncovering key details often missed and letting companies focus on what matters: Turn feedback into action.

Superior Voice of Customer Tool

Case Study

World’s Largest QSR Improves Customer Satisfaction with Superior Voice of Customer Tool

A leading restaurant chain needed a robust, scalable voice of custom solution to collect, analyze and act on over 95,000 daily customer comments.


Wavicle partnered with AWS to help them capture all of their data, analyze it with over 80% accuracy using natural language processing, and provide insights in near real-time.

A single view for all your customer feedback

When customer data is analyzed separately by different customer feedback analysis tools, the outputs are siloed and disparate. This opens the door to potential misunderstandings around customer priorities and preferences. Best case, customers are willing to follow up with detailed feedback to help drive effective response. Worst case, they take their business elsewhere.


ActiveInsights integrates customer feedback data across channels, functions and geographies into a powerful cloud-based data warehouse and displays it in a clear dashboard.

solution icon

Collect and aggregate millions of unstructured data points from surveys, social media, email, chat, and more in near-real time

Solution icon

Analyze customer comments accurately using advanced natural language processing

solution icon

Identify opportunities to improve operations, enhance products, and build loyalty quickly

AWS Marketplace ActiveInsights User Guide

ActiveInsights is easy to deploy and use. Complete this form to receive our ActiveInsights User Guides to get started.

Accelerate your advanced voice of customer solution

We offer three bundled service offerings to set up and achieve value from ActiveInsights faster.



An install-and-configure solution that allows you to customize menu items and connect to a single source of feedback data and build ETL.

Modern data icon

Custom Classification

We recommend topics and create templates for training and testing data to build a model based on client-provided data.

Data Management icon

ActiveInsights for Tableau

We install Tableau with ActiveInsights and provide one week of training and customizations for you.

Tools to help you improve customer feedback analysis

text analytics natural language processing

Dig deeper with superior text analytics

When complex comments are processed as a whole, the results are less accurate than when parsed into sub-comments that contain unique sentiments and tones. Think of this generalized approach to customer analytics solutions like taking an average. If a user comment or review contains positive and negative feedback elements, the output of whole-comment processing is neutral.


ActiveInsights’ NLP capabilities take raw data from virtually any source and parses complex comments into sub-comments to capture key information typically missed. It then assigns sentiments matched to categories and themes that matter to your business.


Put simply, customer feedback intelligence is served – just as you need it.

Fewer clicks, better outcomes

Scan overall trends or dive into details in just a few clicks. Our easy-to-navigate visual dashboard empowers food industry marketers, leaders, and operators to turn high volumes of data into meaningful information that drives bottom-line results.


ActiveInsights improves the speed, completeness, and accuracy of customer feedback analysis up to 10x faster and 70% more accurately*, enabling insights teams to identify customer feedback trends in near real-time.


* Results are based on a specific client’s usage and may vary.

easy-to-navigate visual dashboard
Customer experience analytics solutions

Giving voice to value

Customer experience analytics solutions are often called voice of customer tools, and with good reason. Given the on-demand, omnichannel nature of online interactions, it’s critical for companies to meet customers where they are, not where they want them to be.


Achieving this goal means more than discovering where customers are in their journey to conversion. It requires active listening on the part of companies to determine what’s driving customer interest, where they’re encountering issues, and how businesses can improve.


Text-based sentiment analysis forms the front line of this voice to value effort: With many customers now opting for email, text or social messaging over phone calls or in-person interactions, companies need a way to separate comments or concerns into their constituent parts and then identify areas that require improvement.


Advanced, accessible and AI-driven customer analytics tools from Wavicle make it possible for your brand to capture consumer data on demand, understand what users are really saying, and create customer context at scale.

AWS Resources


How do you transform unstructured data into customer insights? Start with a VoC program

case study

AWS-based text analytics solution helps global QSR improve customer satisfaction


How to Achieve Customer 360: 3 Best Practices

AWS for Industries

AWS Travel and Hospitality Partner Conversations: Wavicle

Custom AWS Cloud solutions.
Rapidly built. Strategically deployed.

Our cloud experts are ready to help you craft the cloud solutions that will take your business to the next level.