On June 18, 2018, California Governor Jerry Brown signed off on
the California Consumer Privacy Act of 2018 with an effective date of
January 1, 2020. The “Act” provides four fundamental rights in relation
to consumer personal information:
The right to know, therefore giving them a complete awareness of
personal information collected by businesses. Companies must provide
where it was sourced, what it is being used for, whether it is being
disclosed or sold to a third party, and to whom it is being sold and
- The right to opt out of personal information being sold to third parties.
- The right to have their personal information deleted from a business database with some exceptions.
- The right to receive fair service and pricing from a business while excising their privacy rights under the Act.
Who will be Impacted?
This Act will apply to for-profit companies that collect and control
California residents’ personal information. For example, companies who
exceed annual gross revenues of $25 million, receive and disclose 50,000
or more residents’ personal information, and obtain 50 percent or more
of their annual incomes by selling California residents’ personal
If I am not a resident, does this apply to Wavicle?
California’s large population and economic presence pose a conflict
for all companies even though they are not physically present in the
state. For instance, very few companies are likely to offer the Act
opt-out option to a user visiting their website from an IP address in
California, while also providing a site without those features for
non-California residents. The California Privacy Act poses an issue for
companies operating online which are about 100% of companies in this