The impact of generative AI (gen AI) across various functions, particularly in business intelligence and data analytics, is becoming increasingly evident. For example, a marketing manager at a retail company might have historically struggled to filter through vast amounts of customer data to identify trends and personalize campaigns. This task would be considered time-consuming and overwhelming, require specialized analytics expertise, and could often still result in missed opportunities and suboptimal marketing campaigns. With gen AI for business intelligence – commonly referred to as gen BI – that is no longer the case.
Gen BI offers a powerful solution to such challenges. It not only simplifies analyzing complex datasets but also enhances accessibility, enabling users across the organization — regardless of their technical expertise — to extract valuable information quickly.
Let’s explore the key use cases of gen BI, how they can help to improve the decision-making processes and achieve better outcomes, and the ways Power BI’s built-in gen AI assistant, Copilot, is changing the way businesses operate.
Gen BI comes with many useful features that improve data analysis, decision-making, and operational efficiency. Here’s a rundown of the practical use cases of gen BI:
One of the most exciting innovations gen AI brings to BI is the ability to interact with data through natural language. In the past, creating detailed reports or querying data required technical knowledge, often including use of structured query languages like SQL. Gen BI changes this by allowing users to ask questions in plain English—or any supported language—and receive immediate, accurate answers.
This shift enables non-technical users to interact with their data as easily as having a conversation. A sales manager, for example, could ask, “What were the top-selling items last quarter?” and instantly receive a visual dashboard breaking down sales figures, regions, and growth percentages.
One of the most impactful changes gen AI brings to business intelligence is its ability to automate insight generation and reporting. Traditionally, creating reports involved multiple steps: collecting data, analyzing it, and visualizing it for business consumption. Gen BI drastically reduces the effort required for this process by sifting through data, identifying patterns, and generating meaningful reports. Technology can transform raw data into polished visualizations and summaries in seconds, allowing business leaders to focus on decision-making rather than data preparation.
For example, with a gen BI-powered reporting system like Power BI, sales data can be automatically processed to highlight underperforming regions or forecast potential revenue growth. This hands-free analysis accelerates workflows and boosts productivity across departments.
Gen AI-enabled business intelligence tools can analyze individual user behaviors to provide personalized insights and recommendations. As users interact with data, AI learns their preferences and can suggest reports, visualizations, or even data sources tailored to their needs. This kind of intelligent recommendation system streamlines the user experience and ensures that every interaction with the BI platform is efficient and relevant.
For instance, an executive might regularly check the performance of specific business units. Over time, gen AI can recommend the latest reports related to these units, providing proactive insights without the need for the user to search manually.
One of the leading examples of gen AI transformation in business intelligence is Microsoft’s Copilot for Power BI. This AI-powered assistant integrates directly with Power BI, allowing users to interact with their data in new, innovative ways. The core features include:
These features empower business users and report authors to streamline tasks, enhance decision-making, and explore data without requiring deep technical expertise.
Gen AI is reshaping the future of business intelligence by making it faster, smarter, and more accessible. Automation, predictive analytics, natural language interaction, and personalization are all changing how businesses interact with their data and make decisions. With tools like Copilot in Power BI, the power of gen AI is becoming more available to organizations of all sizes, democratizing advanced data insights and giving users unprecedented control over their data.
As gen AI continues to evolve, the next wave of gen BI tools promises to be even more transformative, helping organizations stay competitive, proactive, and data-driven in an increasingly complex business environment.
At Wavicle, our team understands that migrating to advanced business intelligence systems can be daunting. Our EZConvertBI solution is designed to facilitate this transition, helping organizations seamlessly migrate data to robust BI platforms such as Power BI. Contact us today to learn more about how you can embrace the future of business intelligence and streamline your migration process.