In today’s fluctuating global marketplace, Wavicle’s Retail and CPG customers have an enormous competitive stake in gaining accurate, timely business insights from social competitive and customer-centric sentiment analyses. Wavicle works closely with our expanding Retail and CPG clientele to capture, cleanse, integrate and analyze enormous volumes of customer and trade data to ensure their analytics promote business success.
When we take up CPG-specific challenges, our work focuses on helping your business rapidly develop and deploy analytics that foster both insight and business process improvements in many influential areas. Using advanced cloud migration strategies, we build and maintain enterprise data lakes and data warehouses that store both your enterprise’s POS data and voice-of-the consumer data (based on social/CSAT scoring data. These feed into 1) trade promotion analytics; 2) supply chain improvements (demand forecasting, inventory/warehouse analytics); 3) transportation/logistics analytics; and 4) procurement analytics.
Wavicle’s Retail customers benefit from similar internal POS and Voice of the consumer data, analytics to those of the CPG sector, with important distinctions in how the Retail industry prioritizes and uses this data to achieve: 1) labor analytics; and 2) supply chain analytics (demand forecasting, inventory/warehouse).
Wavicle’s modern data architectures and cloud migration technology provides our Retail/CPG customers the virtual means to scale up and add marketing, competitive, and predictive analytics without investing in new servers or software to store and manage growing data assets. Let our team provide the 21st century infrastructure that allows your creative team to
- Automate web-based target marketing to better engage customers and boost sales conversion rates
- maintain branding standards
- spot and respond to new trends with better product offerings
- Create promotions that reflect specific demographics, locations
- Build or enhance customer loyalty programs